Timeless, effortless and everyday. Just like a daisy. 
Daisy london Collab


Estée Lalonde is a Creative Director living in London, England. Known for creating videos, hosting/producing podcasts and her love for all things beauty. It’s Estée's goal to create a community space where you feel like you can be your whole self and indulge in whatever makes you feel good.

Daisy London collab

Polly Sayer

Fashion broadcaster & Content Creator Polly Sayer is known for her everyday outfits & fashion styling tips. Her capsule with Daisy London celebrates the art of layering and stand-alone icons.

Build your own unique

Necklace Stack

Create your signature necklace stack by perfectly combining pieces from our collection bringing together the personal touch of birthstones and the charm of customised jewellery.

About Daisy

Daisy's co-founder Ruth Bewsey embarked on a journey to create jewellery that seamlessly blends into your everyday life. At Daisy, she believe in effortless style that transcends trends. Discover the missing gems from your own jewellery box and make them a part of your story.