Daisy London’s Plastic Pledge

Launched in 2009, Daisy London is a British jewellery brand, that’s known for stunning everyday jewellery. At the heart of Daisy is adventure, a love for life and a need to explore. Each piece of jewellery is beautifully designed to be super versatile and contemporary.

Daisy London is embarking on a journey of sustainability. Starting with the jewellery, it’s made from 100% recycled 925 sterling silver. Their wonderful Plastic Pledge in partnership with 4ocean means that for every piece of jewellery sold, Daisy and 4ocean will remove the equivalent of 10 plastic bottles from the ocean.